How do you re-energize a long-loved brand like Columbia? Let its fans do it for you. As a way to increase brand awareness and engagement, we created a community site that combined Columbia’s wish list with our own innovations. Our microsite tapped into Columbia’s Facebook audience and encouraged it to interact with the brand through a number of fun, creative ways.
Agency : Periscope
Role : Design
Designer : Mike Arney
Writer : Sam Landman
Creative Director : Bill Gunter